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Monday 25 November 2013

How To Utilize Bulk Email Sender Software Without Getting Blacklisted?

If you have bulk email sender software and want to send out bulk email around the world then you required to be careful while doing this. While you send bulk email, there are many things you need to consider and these things could be very help for you to avoid problems regarding bulk mailing.

First problem you can find with bulk mailing is to be considered as “spam”. The word ‘spam’ can be explained as an unsolicited email that you don’t want to receive in your inbox. In order to fight against getting marked as ‘spam’, there are several restrictions set up on the internet that direct your capability to send mass emails.

Another potential risk of sending mass mailing by your mail server is the probability of getting "blacklisted". When your mail server sends several bulk emails within a very quick time, the internet service provider or some other company’s server automatically detects your server as sending spam and they are prepared to blacklist that spamming mail server automatically. When your server gets blacklisted, many recipients will immediately reject all mail from your system. This implies that your mail will not receive to anyone. Recovering your server from a blacklist could be hard and lengthy, and can take many days.

Most of ISP’s utilize anti-spam agencies like Spamhaus to ensure their clients from getting spam email. Spamhaus utilizes spam traps or honey pots to collect the information about IPs that using email blast software and sending mass emails. The spam traps or honey pots are fake email addresses that are not associated with any person but belong to anti-spam agencies. When someone is detected with these emails existing in their e-mail list, they can get blacklisted. After being blacklisted you are prevented to send bulk emails form that blacklisted mail server.

These spam traps are created commonly by old email address. To do this, the ISP deactivates inactive accounts after a fixed period of time. This will make the email to indicate as a bounce. You should need to remove these bounces from your email list to avoid getting blacklisted by internet service provider. Then again, the ISP re-activates that account without the user having the capacity to log in. They will get the emails and utilize these email addresses as spam traps. Any spam mail that is received by them will mark IP blacklisted and unable to send further emails to the ISP.

Follow the below simple steps to avoid spam traps and honey pots:

1.    Don’t buy or rent an email list
2.    Always try to use double opt-in method for quality email list
3.    Remove malformed or faulty address
4.    Send conformation or welcome email
5.    Use multiple captachas

It’s not easy for everyone to do this. It’s a good thing to hire an internet marketing company that will provide a complete solution for your bulk mailing. They will help to recover IPs, server and domains that are provided to you if they get blacklisted. These companies you not only give an effective means to reach a large number of audiences by emails but also provide an excellent tracking system that will report all statistics of your e-mail campaign.
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2 comments:

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